THE BIGGEST REVOLUTION IN SURF TRACTION SINCE IT WAS INVENTEDAfter 3 years of intensive development with World Champs Mick Fanning and Italo Ferreira, we've created a traction pad that both elevates your surfinganddrastically reduces manufacturing waste.GO
After 3 years of intensive development with World Champs Mick Fanning and Italo Ferreira, we’ve created a traction pad that both elevates your surfinganddrastically reduces manufacturing waste.
GOLD WINNER
The Good Design Awards are the highest honour for design and innovation in Australia and are recognised on a global level, rewarding diverse projects across 11 disciplines, including excellence in architectural design, engineering, fashion, digital and communication.The Awards have been setting the international standard for good design for more than six decades and embody the philosophy that design has the power to shape a better world. Past winners include the likes of the Tesla Model S, Flowhive, A-380 jet, and more.
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AVAILABLE NOW!
AVAILABLE NOW!
AVAILABLE NOW!
Traction has been left in the dust. Nearly 50 years from its creation, traction has yet to take the giant revolutionary leap like surfboards, leashes, wetsuits, fins and boardshorts have.
Surf grip isstillmade using the same inefficient and limiting processes as it has for decades.
Currently,making one tail pad creates67%* EVA foam waste.And with anywhere from13 to 24 Millionsurfboards being sold each year, its an ugly truth that produces a mountain of EVA foam off-cuts and dust.
*analysis undertaken using Creatures of Leisure Icon III pad using industry standard manufacturing methods
Instead of cutting from blank EVA foam blocks, every element is injection-shaped for ultimate precision.
PROTO1.4s moulded tech reduces waste to just 5%!
We mix in EcoPure organic additive to the EVA formula ensuring the material biodegrades at its end of life.
The end result is an ultra-precise tail pad that creates radically less waste and ultimate performance.
More grip. Less waste.
Thats the difference.
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Because moulded technology offers unlimited potential, we no longer had the archaic constraints of routing, cutting and sanding.
We worked with World Champs Mick Fanning and Italo Ferreira to re-imagine traction as we know it. And when it comes to performance, they each have radically different approaches and preferences…
Mick Fanning: 5’11” natural foot with a fundamental approach that’s calculated and precise.
Italo Ferreira: 5’7″ goofy foot with explosive, unpredictable flair and a massive bag of tricks.
With 4X World Titles and an Olympic Gold medal between them, we had the confidence to raise the bar.
ENTER MULTI-LOC
13X World Titleshave been won using our proven Square-Loc and Diamond-Loc traction patterns. This influenced the fundamental development ofMULTI-LOC.
Through the 3-year R&D process, we introduced foot mapping to analyse exactly what Mick and Italo required to push their level of connection and response.
Mick altered every detail down to a fraction of a millimeter, including the direction, angle and space of each traction element.
Italo increased the profile of the traction on the kick incline and in the “sweet spot”.
Prototype Notes:Mick and Italo settled on a 55 duro for the perfect density. Not too hard, not too soft.
ENTER RECOIL KICK
“I love! Can I get a steeper kick?”– Italo
TheRECOILkickis where it all started and was identified as a potential game-changing component to modern surfing. The rear hex pattern offers a natural folding point that springs back when compressed. The steep alpine kick provides engaged response through critical manoeuvres.
The form-fitting concave underside is designed for the convex deck of a performance surfboard for premium application. A channel on the top of the kick allows flex to form-fit any shaped deck.
Italo steepened the kick to a 46 angle.
Prototype Notes:The increased kick angle raised its overall height from 32mm to 38mm.
ENTER PRO-FORM ARCH
“I’m constantly moving my back foot, the arch provides support exactly where I need.”– Mick
ThePRO-FORM archis based off our proven tear drop shape and is over-moulded by a grip pattern that is designed for comfort. The result is a squishy base and contoured shape that hugs your foot, helping soften the impact of hard landings.
It is compression moulded to the MULTI-LOC traction without the use of glue. This creates a single component that keeps water out.
Prototype Notes:Mick and Italo softened the arch squishiness at a duro of 40 for added comfort and impact absorption.
At Our Store, we aim to deliver your orders as quickly and efficiently as possible. Below you will find everything you need to know about our shipping and delivery process.
Shipping Methods & Rates
We offer a variety of shipping options to meet your needs. The cost of shipping depends on the shipping method you choose, the destination, and the size of your order. Please refer to the shipping options available at checkout for more details.
Express Shipping: Delivery within 3-5 business days (next-day delivery for some locations).
International Shipping: Available to selected countries. Delivery time and shipping fees will vary based on destination.
Processing Time
Orders are typically processed within 1-2 business days from the time your order is placed. Please note that during peak seasons or promotional periods, processing time may be slightly longer.
Tracking Your Order
Once your order has been dispatched, you will receive an email with tracking information so you can monitor the status of your shipment. You can also check the status of your order in your account under “Order History.”
Delivery Times
Estimated delivery times vary depending on your location and the shipping method selected. For international orders, customs processing may cause delays, which are beyond our control.
Domestic Orders: Typically arrive within 3 business days.
International Orders: Delivery times may range from 7 business days, depending on the destination country and customs clearance times.
Lost or Damaged Packages
While we take great care to ensure your items are packaged securely, accidents can happen. If your order arrives damaged or you believe it’s lost, please contact us at customer service email or phone number within 7 days of receiving your package. We will investigate the issue and provide a solution.
Contact Us
If you have any questions or concerns about shipping and delivery, don’t hesitate to contact our customer support team at customer service email or phone number. We’re here to help!
Thank you for shopping! We appreciate your business and strive to provide you with an exceptional shopping experience.
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